Why diversify

Because sleep matters

Want to achieve strong consistent returns? Well different assets such as shares, listed property and cash all perform well at different times, often with no discernable pattern. We would all like to be able to pick each year’s best performing asset class. But markets are unpredictable. One proven way to achieve strong consistent returns is through diversification. 

Imagine you’re snoozing in a hammock and one of the strands underneath you suddenly snaps. What happens? Very little, actually. It wouldn’t disturb you in the slightest. That’s the benefit of diversifying your investments. And that’s why experienced investors like to invest in a range of assets—global and Australian shares, listed property, fixed interest and cash.