ING & Formula 1

Our sponsorship

The 2007 FORMULA 1™ ING Australian Grand Prix marked ING’s entry into Formula One racing as both the title sponsor of the Australian Grand Prix and Renault F1 team.  This partnership is continuing in 2008 with hopes of a strong performance and winning results both on & off the track.

Globally, ING is sponsoring Formula 1™ to raise awareness of and support for the brand. The sponsorship represents a major investment for ING. For 60 million customers in 50 countries around the world ING stands for quality financial services and through the partnership with Formula 1™ we are taking this even further.

INGs sponsorship of Formula 1™ is successfully raising awareness for the brand globally and reinforces the strong qualities which contribute to making ING one of the leading financial services companies in the world.

In Australia, the sponsorship gives ING the opportunity to strengthen our position in the local market. In recent years we have significantly increased our customer base and brand appeal and this sponsorship is helping support our position and our drive for growth.