ING and Formula 1

Our sponsorship

The 2007 FORMULA 1™ ING Australian Grand Prix marked ING’s entry into Formula One racing as both title sponsor of the Australian Grand Prix and Renault F1 Team. ING’s first two years as an F1 sponsor have exceeded expectations with a significant jump in brand awareness and strong business growth.

Globally, ING is sponsoring Formula 1 to raise awareness of and support for the brand. In 2007 and 2008 ING was the most recognised brand among Formula 1 advertisers and sponsors. This increase in brand visibility has proven to have a direct and positive effect our business helping us attract new customers and reinforce existing relationships.

The Formula One sponsorship helps reinforce the strong qualities which have helped make ING one of the leading financial services companies in the world.  For more than two million customers in Australia and 85 million customers in 50 countries around the world ING stands for quality financial services. Through our partnership with Formula One we are taking this even further.

In Australia, the sponsorship gives ING the opportunity to strengthen our position in the local market. In recent years it has helped us increase our customer base and brand appeal and support our drive for growth.