Super Concepts spreads its wings

Australia’s leading self-managed superannuation specialists Super Concepts, a subsidiary of ING, will target financial planners as part of a broad plan to raise its profile in the SMSF market.

ING Chief Executive Officer Mr Paul Bedbrook said ING was committed to supporting Super Concepts with the resources necessary to boost its market presence.

“Self-managed super is the second fastest growing segment of the superannuation market and financial planners and accountants are seeing increasing number of enquiries from clients on how to manage SMSF super,” Mr Bedbrook said.

“Super Concepts with over 20 years experience in the administration and management of SMSFs is ideally placed to service these enquiries.

“The broad plan is to leverage Super Concepts into major financial planning networks, and to continue to strengthen the existing solid relationships with accountants and direct clients,” Mr Bedbrook said.

Super Concepts has a new management team. John Suter with a unique blend of operational and sales skills gained from 20 years in the financial services industry has been appointed General Manager.  John has responsibility for increasing Super Concepts market share in the SMSF market.

Justin Sadler has been appointed National Sales Manager and has more than 12 years of experience in the financial services industry. He will manage Super Concept’s sales and marketing strategies, which are aimed at providing services in response to the changing needs of the SMSF market.

“With new management and a renewed commitment to the SMSF market, Super Concepts is well positioned to build on its dominant position in the SMSF market and make a significant contribution to ING’s business growth in Australia,” Mr Bedbrook said.

Super Concepts has a substantial customer base with a comprehensive and unique SMSF administration service.  More than 2000 direct clients, 420 financial planners and 650 accountants utilise Super Concepts services.

“Recent research has revealed there is an emerging trend among DIY investors to consider managed funds. Contrary to the widely held perception that SMSF investors focus on direct investments, 15 per cent of an average SMSF allocation is in managed funds.

“This growing acceptance of managed funds presents an excellent opportunity for financial advisers, who understand the value of managed funds, to grow their businesses through SMSF business.”